MINIMAXXX / Graphic Identity

A polymorphic identity and website for MINIMAXXX, based on a variety of custom-made logos and symbols illustrated, each designed to represent the pop-up thrift shop’s changing location with every sale.⁠ Despite our typically digital approach, this project leaned into manual and traditional techniques. Layers of tracing paper and a meticulous scanning system were used, creating a tactile design process that mirrors the physical essence of Minimaxxx: second-hand fashion, live events, and human interaction.⁠ Alongside the identity, we also designed and developed their website, extending this spirit online and giving the brand the ability to livestream their events directly to their community.